TutorDudes: Branding & Digital Marketing
Scope: The objective of the work was to re-design the company's logo updating the brand's title, develop a tagline to the logo's signature as well as create visual posts for social media platforms.
Methodology: For designing the logo, it involved using USPTO's trademark database and following brand guidelines towards the company's typography, color scheme, and illustration. In creating social media posts, I assisted with managing and generating visual content for the company in building the brands awareness to various audiences.
Results: Re-designing the company's logo allowed me to refine the original logo. I was able to familiarize myself with using the USPTO's database to search existing and non-existing trademarks as well as think critically on a tagline that suits the brand's goal. Maintaining and producing marketing materials to their social media has taught me how to establish a presence on social media and adapting different marketing tactics.
Contribution: My role in the work was to be the graphic designer and digital marketer using the skills and knowledge I've obtained through corporate branding as well as the requirements and restrictions of the company.